+1 (214) 836-4711

justin@decorativeconcreteoftexas.com

Decorative Concrete of Texas logo white png

Privacy Policy

Privacy Policy for Decorative Concrete of Texas

Last Updated: 03/17/2026

Decorative Concrete of Texas (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the information you share with us. This Privacy Policy explains how we collect, use, store, disclose, and protect information when you visit decorativeconcreteoftexas.com, submit a form, call us, text us, email us, request an estimate, interact with our advertising, or otherwise communicate with us online or offline. We are primarily an offline service-based business, but we collect certain information through our website and marketing tools to respond to inquiries, provide estimates and services, improve our website, measure advertising results, and market our services.

1. Information We Collect

We may collect the following categories of information:

A. Information You Provide to Us – When you submit a contact form, request an estimate, call, text, email, or otherwise contact us, we may collect information such as:

  • your name

  • email address

  • phone number

  • city, zip code, or service address

  • project details

  • photos or files you choose to send us

  • any other information you voluntarily provide

B. Information Collected Automatically – When you visit our website, we and our service providers may automatically collect certain information, including:

  • IP address

  • browser type and version

  • device type

  • operating system

  • pages viewed

  • time spent on pages

  • referring website or traffic source

  • approximate location based on IP

  • clicks, scrolls, form interactions, and other website activity

  • ad interaction and conversion activity

C. Cookies and Similar Technologies – We may use cookies, pixels, tags, scripts, web beacons, and similar technologies to operate our website, understand user behavior, analyze traffic, improve performance, and support advertising and remarketing efforts.

2. How We Use Your Information

We may use the information we collect to:

  • respond to inquiries and estimate requests

  • communicate with you about your project or requested services

  • schedule consultations, site visits, or service appointments

  • provide, maintain, and improve our website and services

  • track leads and conversions from advertising campaigns

  • understand which pages, services, and campaigns perform best

  • perform internal analytics and business reporting

  • follow up on estimate requests and customer inquiries

  • send service-related communications

  • send promotional communications where permitted by law

  • detect, prevent, and address fraud, misuse, spam, and security issues

  • comply with legal obligations and enforce our rights and policies

If you submit information through our website, you understand that we may use that information to contact you about your request and, where permitted by law, about related services or promotions.

3. Google Ads, Google Analytics, Enhanced Conversions, and Remarketing

We may use Google Ads, Google Analytics 4 (GA4), Google Ads remarketing, and Google enhanced conversions to help us understand how people use our website, measure ad performance, improve our marketing, and better understand when website visits lead to inquiries or customers. Google’s advertising features and GA4 advertising features require privacy disclosures by site operators, and Google states that enhanced conversions use hashed first-party customer data in privacy-safe ways under its policies. These tools may collect or process information such as:

  • pages visited

  • buttons clicked

  • forms started or submitted

  • traffic source

  • browser and device information

  • IP address

  • session and interaction data

  • advertising identifiers

  • conversion-related data

When enhanced conversions are enabled, information you provide through our forms, such as your email address, phone number, or name, may be securely processed and used to help improve conversion measurement and ad performance reporting. Google explains that enhanced conversions are designed to use privacy-safe reporting and protected handling of eligible customer data.

We may also use remarketing features that allow third parties, including Google, to show our ads to people who previously visited our website. These features may use cookies or similar technologies to support audience creation, ad measurement, and interest-based advertising. Google’s Analytics and advertising policy materials specifically reference remarketing and advertising cookies for these uses.

4. Meta Pixel and Advertising Tools

We may use the Meta Pixel and related Meta business tools to measure the effectiveness of our advertising, understand actions people take on our website, and improve future ad targeting and campaign performance. Meta describes the Pixel as a tool that helps businesses understand actions people take on a website after seeing ads. The Meta Pixel and related tools may collect or receive information such as:

  • page views

  • button clicks

  • form submissions

  • browser and device information

  • IP address

  • referrer information

  • event and conversion data

We may use this information to:

  • measure advertising results

  • understand how visitors interact with our site

  • create or refine audiences

  • improve future campaigns

  • market our services to users who have previously interacted with our website

5. Marketing, Analytics, and Lead Tracking

We may retain and use information submitted through our website, as well as data collected through analytics and advertising tools, for marketing, analytics, lead tracking, follow-up, and internal business reporting purposes. This means that if you submit a form, request an estimate, or otherwise contact us, your information may be stored in our email systems, website form tools, CRM or lead management systems, analytics platforms, advertising platforms, call tracking tools, or other business systems that help us respond to inquiries and measure marketing effectiveness.

We do this to:

  • follow up with leads and inquiries

  • understand which ads and pages produce leads

  • improve campaign performance

  • make better business and marketing decisions

  • maintain our customer and prospect records

6. How We Share Information

We do not sell personal information for money.

We may share information in the following limited circumstances:

A. Service Providers

We may share information with vendors, contractors, and service providers that help us operate our website, forms, hosting, analytics, advertising, CRM systems, communications systems, and related business functions.

B. Advertising and Analytics Partners

We may share information or allow collection by third-party tools such as Google and Meta in connection with analytics, attribution, enhanced conversions, remarketing, ad delivery, and campaign measurement, as described in this Privacy Policy. Google and Meta both describe collection and use of such data through their business and privacy documentation.

C. Legal Compliance and Protection

We may disclose information when required by law, subpoena, court order, or governmental request, or when we believe disclosure is necessary to protect our rights, customers, business, or property.

D. Business Transfers

If our business is sold, merged, reorganized, or transferred, information may be disclosed or transferred as part of that transaction.

We may also use or disclose aggregated or de-identified information that does not reasonably identify you.

7. Cookies and Your Choices

Our website may use cookies and similar technologies for functionality, analytics, advertising, and remarketing. Google’s Analytics documentation explains that advertising features may involve Google advertising cookies, and Google also offers controls and opt-out mechanisms for some data collection and advertising features.

You can generally control cookies through your browser settings. You may also be able to limit certain personalized advertising through your browser, device settings, Google ad settings, Meta privacy settings, or other platform tools.

Disabling cookies may affect how some parts of the website function.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to help protect personal information from unauthorized access, use, loss, misuse, alteration, or disclosure.

However, no internet transmission or electronic storage system is guaranteed to be completely secure, and we cannot guarantee absolute security.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

  • responding to inquiries

  • providing estimates or services

  • following up on leads

  • maintaining customer and prospect records

  • measuring campaign performance

  • complying with legal, tax, accounting, and recordkeeping obligations

  • resolving disputes and enforcing agreements

Lead information submitted through our website may be retained in our business systems for follow-up, analytics, advertising attribution, and marketing purposes, unless a longer retention period is required or permitted by law.

10. Your Rights and Choices

Depending on your state of residence and applicable law, you may have rights regarding your personal information, which may include the right to:

  • request access to certain personal information

  • request correction of inaccurate information

  • request deletion of certain personal information

  • opt out of certain marketing communications

  • ask questions about how your information is collected, used, or disclosed

To exercise a privacy-related request, please contact us using the contact information below. We may need to verify your identity before processing some requests.

11. Texas and California Privacy Notice

The Texas Data Privacy and Security Act became effective on July 1, 2024 and provides certain rights for Texas residents, while also requiring covered businesses to maintain privacy safeguards and provide reasonably accessible privacy notices.

California law also requires operators of commercial websites that collect personal information from California consumers to conspicuously post a privacy policy.

Because privacy laws can apply differently depending on the size, scope, and practices of a business, any rights described in this policy are provided subject to applicable law and any exemptions that may apply.

12. Marketing Communications

If you provide your contact information to us, we may contact you by phone, email, or text regarding your inquiry, estimate request, project, or related services, subject to applicable law.

You can opt out of promotional emails by using the unsubscribe link, when available, or by contacting us directly. You can also ask us to stop promotional communications, although we may still contact you regarding an active inquiry, estimate, project, billing matter, or other transactional issue.

13. Children’s Privacy

Our website and services are intended for adults and are not directed to children under 13. We do not knowingly collect personal information online from children under 13.

If you believe a child has provided personal information through our website, please contact us and we will review and address the issue as appropriate.

14. Third-Party Websites and Services

Our website may contain links to third-party websites or use third-party services such as maps, form providers, embedded content, analytics tools, ad networks, and social media platforms.

We do not control the privacy practices of third parties and are not responsible for their content, policies, or practices. We encourage you to review their privacy policies separately.

15. Do Not Track

Some browsers offer a “Do Not Track” setting. Because there is no uniform industry standard for responding to Do Not Track signals, our website may not respond to those signals in all cases.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date above and post the revised version on this page.

Your continued use of the website after any changes are posted means you accept the revised Privacy Policy to the extent permitted by law.

17. Contact Us

If you have questions about this Privacy Policy or would like to make a privacy-related request, contact us at:

Scroll to Top